All of this is done via a large format, 4K smart screen that enables the content and powers an engaging experience for brands.”ĬPG brands will have access to tools for tracking and measuring the performance of their Own the Moment campaigns, so they can leverage insights like sales lift, brand equity, and real-time shopper behaviors. “Cooler Screens’ Own the Moment in-store retail media is far more memorable than an online ad surrounded by clutter and distractions that all compete for attention. Advertisers can directly engage with consumers in-store at their moment of decision – immediately before making a selection, delivering messages at the right time, in the right place, to the right consumers,” she says.
“The in-store environment provides a more immediate and relevant context for consumers to encounter ads, as they are already making purchasing decisions while they shop. While the Own the Moment ad format shares similarities with the homepage takeover, Bennett says the opportunity for brands to connect with shoppers is much greater in-store than online, since there is more immediacy and clearer contextual relevance. “We are also working to enable even more sophisticated levels of programmatic targeting integration and data analysis to make fully real-time decisions as we continue to advance our technology.” However, it is possible to leverage Own the Moment to target in near real-time based on events like game-winning plays or other major events down to a local level since we can target down to specific stores with local DMAs, says Lindell Bennett, Cooler Screen’s chief revenue officer. “Most of our advertising partners are currently focused on pre-set calendar moments. Ads are delivered at the shopper’s moment of truth, when they’re about to make a purchase selection, which ensures “targeted, timely, and relevant messaging.”Īdvertisers have the option to target screens during events that are pre-scheduled, like holidays and annual entertainment events, or during real-time events, like immediately after a game-winning touchdown. With the new Own the Moment ad format, brands can “take over” Cooler Screens’ in-store audience network during what the company calls “key calendar moments,” like the Super Bowl or Christmas Day.
The company swaps out clear fridge and freezer doors for opaque doors, and uses a system of motion sensors and cameras to display what’s inside - along with product information, prices, available coupons, and - importantly - relevant advertising. Cooler Screens has partnered with thousands of stores-including Walgreens, Kroger, and Circle K-to add advertising to freezer aisles and other areas inside physical stores. The screens that Cooler Screens ads display on are unlike pretty much anything else. It offers a way for CPG brands to run video ads across more than 10,000 screens in Cooler Screens’ in-store audience network. Dubbed “Own the Moment,” the new ad format combines many elements of a traditional homepage takeover with Cooler Screens’ network of in-store display screens. A new ad format from the in-store digital media and merchandising platform Cooler Screens is giving CPG brands a way to capture consumer attention and drive engagement during real-time events.
0 kommentar(er)
